How Not to Be Scared of Creativity

Whatever has detered your business from being more creative in the past, read on. Creativity need not take the form of an attention-grabbing publicity stunt or an expensive piece of advertising. Neither should it deter from the founding values of your business. It should embrace the aims and objectives which support your business and be used to improve your balance sheet in the years to come. Hannah Mattinson, Marketing Manager of Urban River reviews some common preconceptions and how they are not to be scared of.

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