The Ultimate Power of Marketing Is in Creating 'Wants'

The marketing power of many corporations is so potent that they can create demands for whatever goods and services they choose to provide. That was the assertion - way back in 1958 - of John Kenneth Galbraith, author of "The Affluent Society" and a Harvard economist. A shocking statement back then, his premise is even more true today, particularly when selling to consumers. However, that statement is less true in business- to-business selling because emotions are less a part of those buying decisions.

awning dixie chopper bump key